Salt of the Earth Skin
Website Review
Summary
Salt of the Earth Skin is a results-driven, holistic skin health clinic rooted in the science of Corneotherapy. I had the opportunity to partner with Salt of the Earth Skin to review their existing website from a usability perspective, aiming to ensure their clients have an enjoyable and seamless experience using the site.
This assessment specifically considered the following factors:
Usability: Can new users easily understand the website?
Accessibility: Can users with disabilities use the website?
Information Architecture: Is the website easy to navigate?
Visual Design: Is the website aesthetically pleasing?
Content: Is the website content clear and understandable?
Opportunities
Based on my review, I identified five key opportunities for improvement.
01 Optimize Navigation
Shorten navigation titles for enhanced readability and a streamlined menu presentation on a single row, facilitating a more user-friendly and visually cohesive navigation experience.
02 Improve Footer Design
Streamline the footer design to indicate the end of page content while retaining essential information.
03 Increase Engagement
Incorporate a call to action on the website's homepage to guide clients to take specific actions, such as scheduling an appointment, leading to increased conversions and a more effective user journey.
04 Enhance Webpage Structure
Ensure each webpage has a relevant page title, and for each major section, incorporate meaningful headings to enhance clarity and user experience.
05 Elevate Webpage Layout
Implement consistency in design elements, maintaining a uniform layout structure and a consistent font style, including the uniform utilization of upper and lowercase, to ensure a cohesive and visually appealing user experience.
Final Thoughts
My review of Salt of the Earth Skin's website identified five critical areas for improvement. Addressing these issues will enhance the overall user experience, making the website more intuitive, accessible, and engaging for clients. Implementing these recommendations will ensure that Salt of the Earth Skin's online presence effectively supports their commitment to holistic skin health, ultimately leading to increased client satisfaction and engagement.